We needed to redecorate our hallway and quite fancied using a different material. We used to have old textured wallpaper which was once white but had become grey and we felt the hallway was dark. So we wanted something lighter but not just painted or wallpapered. We ending up choosing the Rough panel in white because we really liked the texture.
EASY TO FIT YOURSELF
The panels were an excellent fit and easy to install. They are tongue and groove panels, 100% pure wood and nicely finished despite the rough texture. They come wrapped in plastic, dried and ready to use. The hallway has approximately 15 square metres of floor space, and we have a staircase in there too which makes it a little more complicated, but when you’ve done the first corner it’s easy to do the others. I used a nail gun to fix the panelling straight over the old wallpaper and did the whole hallway in one day, which is pretty fast.
MORE AND MORE PEOPLE WANT PRE-PAINTED
Even for someone like me, who knows the sector and is used to decorating, it’s important for materials to be easy to work with. I’m not that keen on painting and things should be quick and easy. You notice it more and more with the consumers who come to us at the store as well. Especially the younger ones who value their free time more and perhaps have children; they want something that is ready to use, like pre-painted panelling. This is a clear trend that started a few years ago and that has gradually gained ground.
ROUGH IS SELLING WELL
We have created a display for Rough in the store: an office with a small wall with black panelling. We usually show this to customers who ask for something in white or black. The customers think it looks great and this boosts sales.Lots of people watch DIY programmes on TV and see which materials are available and that it is not a problem to do it yourself. Pre-painted panelling comes at a premium but the customers don't get discouraged. They calculate what it would otherwise cost them in time and money when they would have to apply an undercoat, sand the wood down twice and then apply the finishing coat.